Rabu, 29 September 2010

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Corporate Governance: Principles, Policies and PracticesBy Bob Tricker

Taking an international perspective, Bob Tricker examines different models and theories of corporate governance and applies them in a real world context. The author is highly experienced in this field and his practical discussion throughout allows students to appreciate the reality of governance. In this new edition corporate governance theories, the governance of corporate risk, and corporate social responsibility and sustainability are all now more prominent. In addition, more emphasis is given to the BRIC nations to reflect their growing importance. An Online Resource Centre accompanies the text and includes: For lecturers: teaching notes for cases in the book, additional cases studies, group exercises, PowerPoint slides, teaching notes for projects and exercises in the book For students: an "ask the author" forum, a corporate governance blog, links to corporate governance codes and useful websites, additional information on case studies.

  • Sales Rank: #313885 in Books
  • Brand: Brand: Oxford University Press, USA
  • Published on: 2012-06-18
  • Released on: 2012-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.40" h x 1.10" w x 9.60" l, 2.10 pounds
  • Binding: Paperback
  • 576 pages
Features
  • Used Book in Good Condition

About the Author
Bob Tricker, Honorary Professor, University of Hong Kong School of Business; Tutor, Hong Kong Baptist University

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Kamis, 23 September 2010

Ebook Download Web Development with Java: Using Hibernate, JSPs and Servlets

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Web Development with Java: Using Hibernate, JSPs and Servlets

Review

From the reviews: "Downey summarizes ... clearly and succinctly, the focus of the book: Java servlets that use JavaServer Pages (JSP) and connect to a MySQL database using the Hibernate framework. The book covers precisely what the title says. ... At the end of the book, there is a one-page glossary of terms; a one-page list of additional resources, books, and Web sites; and a detailed eight-page index ... . In conclusion, I strongly recommend this book to readers who are interested in developing component-based systems ... ." (M. M. Tanik, Computing Reviews, December, 2008)

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From the Back Cover

Web development is simpler than it seems, especially with the software tools freely available on the Web. This book breaks from the tradition of teaching a history of Web development and jumps to the good stuff from the outset so that students can start writing real applications. This comprehensive textbook introduces readers to the three-tiered, Model-View-Controller architecture by using Hibernate, JSPs, and Java Servlets. These three technologies all use Java, so that a student with a background in programming will be able to master them with ease, with the end result of being able to create web applications that use MVC, validate user input and save data to a database. Features and topics: • Presents the many topics of web development in small steps, in an accessible, easy-to-follow style; focusing on the most important information first, and allowing the reader to gain basic understanding before moving forwards • Uses existing powerful technologies that are freely available on the web to speed up web development, such as JSP, JavaBeans, Annotations, JSTL, Java 1.5, Hibernate and Tomcat • Starts with the simplest technology for web development (JSP) and gradually introduces the reader to more complex topics • Core technologies are introduced from the outset, such as the Model-View-Controller architecture • Includes many helpful pedagogical tools for students and lecturers such as, an introduction to each topic, questions and exercises at the end of each chapter, detailed illustrations and chapter summaries • By using Hibernate as the database tool in this book, there is no need for the reader to know SQL Written for novice developers with a solid background in programming, but who do not have any database training, this thorough, easy-to-use book provides an exemplary introductory course in web development for undergraduates, as well as web developers. With its straightforward and systematic style this text is also ideal for self-study. Tim Downey has over ten years experience teaching web development, and has won Outstanding Teaching Awards in 1997, 2002, 2006 and 2007. He maintains the following active website which contains many complete examples and tutorials: http://www.bytesizebook.com/

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Product details

Paperback: 302 pages

Publisher: Springer; 2007 edition (October 1, 2007)

Language: English

ISBN-10: 9781846288623

ISBN-13: 978-1846288623

ASIN: 1846288622

Product Dimensions:

6.1 x 0.7 x 9.2 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

3.3 out of 5 stars

9 customer reviews

Amazon Best Sellers Rank:

#2,815,774 in Books (See Top 100 in Books)

This book is a great book if you are new to Java web development and you want to get up to speed on the fundamental technologies (like jsp, html and servlets) quickly. The chapters are short and the explanations and examples are so clear and concise you could probably learn the basics of constructing a web site in less that a week if you put your mind to it.The only issue I had with the book was I did not think the Hibernate chapters were as clear as they could be. For that I would recommend Cameron McKenzie's book "Hibernate Made Easy" which does a better job of walking you though the setup and use of Hibernate.

This is a great book for a niche audience: Students who are familiar with the Java language, but not with Hibernate (a popular library for storing objects in databases), JSPs (a format for embedding Java in HTML pages--the book does not assume previous experience with HTML) or servlets (Java code that interacts directly with HTTP requests). It is, in short, a comprehensive textbook on the subject, well-suited to undergraduates who have taken only a course or two on programming.Those with prior web development experience are more likely to be interested in learning about a particular architecture. Few web applications are being developed with JSPs and servlets these days; instead, most use something like Spring MVC, Struts, Wicket, or the Groovy-driven Grails (my personal choice), all of which have fine books dedicated to them. Typically, these web frameworks act as a layer on top of the servlet layer, greatly simplifying the architecture. Learning to use servlets first might help to better understand the more high-level APIs, but it's probably unnecessary. If you want to jump right into creating professional-grade web applications for the Java platform, I'd suggest The Definitive Guide to Grails.

Pulled down the Kindle edition of the book and at first glance I was happy with the book. When you get into some of the later chapters from about 6 on, the book stops being a "type this in and run it" to see how it works which I fine very helpful when trying to learn a new technology. I've even went to the website to pull down the example from there thinking that I missed a step or two only to find that the not all the code is in its complete condition which did not help in the understanding of what the chapter was trying to accomplish.If you are looking for a book that started with a basic web app and allowed you to add code building on the code that came before progressing to a more advance web app, I don't think this is the book of for you. I did get some useful information from this book but I was hoping for more.

Horrible book, and even more horrible professor. Had to retake the class because the book teaches 2+2 and then he makes something completely different for homework or projects.

The rapid changes in Java web technology have left a morass of outdated books. So it is refreshing to see this book using Java 5 annotations, JSP 2.0 with its EL (expression language), and Hibernate 3 annotations both for validation and for persistence. Unfortunately Spring is not covered, causing home-grown solutions for some things Spring could do. I didn't see any real errors in concepts, but there are gaps and statements that depend on the specific case being considered, where this dependency is not clear. For example, there is a statement on pg. 157 that only Hibernate can set the primary key for a row, but this is only true in the @GeneratedKey case in use in this example.The helper code has no comments and scanty explanation. Some bad practices are in the code, such as HTML by generation by Java printlns and swallowed exceptions. Of course a teacher can fix up localized problems, so this book could be used in a web apps course, and has almost no competitors for a textbook there. It has questions and "tasks" at the end of each chapter, a first for such books in my experience. It covers the basic user interface techniques you need for a simple web app, and a little about multipage apps and MVC organization. There is nothing about a service API, or any layering in the app.

I got my hands on a copy of this book, and I couldn't stop reading it. This books is really well written, its clear and understandable, a very rare feature in J2EE books.If you are looking for a book to learn the basics of Web Development using Java, this is the one for you, it guides you through complicated concepts such as JSP-Servlets interaction, formerly-cryptic web application directory tree, with so much ease.I highly recommend this title to all the developers/students/java enthusiasts that want to learn how to do Java Web Programming. Advanced programmers might find it somewhat basic, but still a very good conceptual reference.

I have almost finished reading the book.It is clear, the examples help you understanding the mechanism of a web application.It is a straight and concise introduction to web applications: in an affordable number of pages you can have the basic tools for starting, I trust in the best way.There are some references to libraries which are not immediately clear and the evolution of the web application with unclear changing of the name of the packages but finally, I found a book which made me able to understand a java WEB application.

This is a fantastic book for any one who wish to go for web development with Java.It is clear and give you concepts like a real class teaching model. Easy to follow!One question to Author- > How can we contact you , no website for further help (and if you read this comment can you please let me know where to move next? any recommended book or source?)Thanks.

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  • Published on: 1705
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Senin, 06 September 2010

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Managing Customer Experience and Relationships: A Strategic FrameworkBy Don Peppers, Martha Rogers

Boost profits, margins, and customer loyalty with more effective CRM strategy

Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session.

The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction.

  • Understand the fundamental principles of the customer relationship
  • Implement the IDIC model to improve CRM ROI
  • Identify essential metrics for CRM evaluation and optimization
  • Increase customer loyalty to drive profits and boost margins

Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

  • Sales Rank: #54801 in Books
  • Brand: Wiley
  • Published on: 2016-11-14
  • Original language: English
  • Dimensions: 9.30" h x 1.70" w x 7.30" l,
  • Binding: Hardcover
  • 624 pages
Features
  • Wiley

From the Inside Flap

When Don Peppers and Martha Rogers conceived Managing Customer Experience and Relationships, they were pioneers in the sales, marketing, and customer service field on the cusp of technological advances that would open up a completely new domain of interactivity between businesses and customers. And today, according to research by SatMetrix, Peppers and Rogers are the world's single most influential authorities on customer experience.

Now in its third edition, this widely used resource continues to be on the forward edge, showing you how to use the dependable IDIC framework to connect with customers using the latest digital tools. This comprehensive guide gives you everything you need to understand who your customers are, how they contribute value to your organization, and how to create value for them. Then it walks you through how to design and implement multi-channel strategies to lock in the long-term, meaningful relationships your business needs for consistent, profitable growth.

This fully updated edition enables you to demystify the complexities of today's 24/7 connected world with dependable guidance on metrics, managing data and customers, and company organization that has proven itself at numerous enterprises globally for more than two decades. Every chapter provides you with in-depth explanations, questions for discussion, enlightening examples from real-world practice, and contributions from the leading experts using these techniques to build customer loyalty into their businesses. Read it cover-to-cover and then keep it on your shelf for everyday reference to:

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  • Drive profits and boost margins through customer insight, dialogue, and social media

For everyone looking to ignite a one-to-one connection with each and every customer, Managing Customer Experience and Relationships, Third Edition is your comprehensive, all-in-one reference.

From the Back Cover

The CRM Strategy with High Returns—Revised and Updated for a More-Connected World

Managing Customer Experience and Relationships, Third Edition is the long-standing, cornerstone guidebook to building and managing a customer base that drives revenue and growth by putting the customer at the center of every business decision. Whether you're building a customer relationship management (CRM) process from scratch or trying to enhance your current approach, this ready-to-use blueprint combines theory, case studies, and strategic analysis into a powerful Identify-Differentiate-Interact-Customize (IDIC) framework that businesses all over the world currently use to achieve better customer results. This extensively revised new edition features firsthand advice for a variety of industries, from the top thought leaders in the field, including:

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  • Innovative ways to enhance the customer experience through mobile devices and the functions they provide
  • Expanded material on creating more personalized customer experiences, including journey mapping

Managing Customer Experience and Relationships, Third Edition empowers you with a customer-based financial strategy that ensures customer value is effectively applied to executive decisions.

About the Author

DON PEPPERS is founder emeritus of Peppers & Rogers Group, and LinkedIn's most authoritative Influencer on the topic of "customer experience," with more than a quarter million followers.

MARTHA ROGERS, PH.D., is founder emerita of Peppers & Rogers Group, and has served as adjunct professor and Director of the Relationship Management Center at Duke University. She now heads Trustability Metrix.

Peppers and Rogers have published eight bestselling books together, including Return on Customer, Rules to Break and Laws to Follow, and The One-to-One Future. Their most recent book is the revised and updated paperback edition of Extreme Trust.

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Rabu, 01 September 2010

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I Hate Camping (Puffin Chapters)By P. J. Petersen


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I Hate Camping (Puffin Chapters)By P. J. Petersen

Poor Dan is stuck at muddy, freezing Baker Lake with his weird, annoying step-siblings. Even if they can learn to get along, will they make it home in one piece?

  • Sales Rank: #3987524 in Books
  • Published on: 1998-03-01
  • Released on: 1998-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.78" h x .31" w x 5.10" l,
  • Binding: Paperback
  • 96 pages

From School Library Journal
Grade 2-5-- When Dan's mother sends him on an overnight camping trip with her boyfriend, Mike, and his two children, Dan is less than optimistic. By the end of the story, the title still applies, but readers can appreciate the humorous, competitive, and realistic happenings that have caused the four campers to gain an understanding of one another. Dan and Raymond are the same age; they spend time sparring to see who has the greater wit or the lesser maturity, as they reluctantly discover that they have much in common. Younger Kim, an enthusiastic, knowledgeable camper, is also smart enough to call her brother's bluff without rubbing it in. Mike is the cheerful leader; aside from wanting the trip to go well he relaxes enough to do his share of the teasing. There is plenty of well-paced and sometimes very funny dialogue. Petersen focuses on the outing and his characters' interactions with fine style; readers just beginning chapter books will identify with these people and will laugh at and with them. --Carolyn Jenks, Oyster River Elementary School, Durham, NH
Copyright 1991 Reed Business Information, Inc.

About the Author
P.J. Petersen's understanding of school dynamics and his talent for writing realistic dialogue have made him popular among the middle-grade crowd. P.J. Petersen was born in Santa Rosa, California where he lived and worked on the family farm. The father of two daughters, he presently lives in Redding, California. He is the author of many books, including The Sub, I Hate Camping, and I Hate Company.

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